“Signal is one of the pillars of our first-party data asset. Using Signal’s unique ID, we will be able to tie together multiple different unique IDs in our analytic system across devices and browsers using authentication events based in the Signal platform.”

“We hired Signal to enhance our data collection but quickly learned that it gives us an advanced tool for strategically optimizing our marketing spend and  Increasing ROI.”

“Sky Bet is on a mission to deliver our customers the
most relevant, personalised experiences.
Signal helps us capture live insights on customer
preferences and activate against these in real-time
across devices we couldn’t before.”