Author: Ana Milicevic

How to Retain Holiday Shoppers and Build Customer Loyalty

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The holiday shopping season is now behind us. We learned that Black Friday and Cyber Monday, previously separate phenomena with huge sales volume, have become the tent poles of a shopping super-month, even where Thanksgiving doesn’t exist. Smart tactics can help retailers capitalize year-round on the craziness of November and December. Did you did you …

Mobile Data Analytics and Control Benchmarks Announced

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Apple launched the first generation of iPhones in the summer of 2007, ushering the smartphone era into the mainstream. The App Store became a reality a year later and the rest, as they say, is history. Nearly every year since has been labeled ‘the year of mobile’ – a testament to just how transformative these …