In a product roadmap meeting the other day, Blane Sims, Signal’s SVP of Product, made an astute observation: [tweetable]“At Signal, we started by making the impossible possible. Now we’re focused on making the possible easy.”[/tweetable] That seemed like a very useful benchmark for testing out new marketing trends and technologies, so I thought: Let’s test …
Big data isn’t just for big companies. Nonprofit organizations are borrowing analytics tricks from marketers to solve some of the world’s most challenging problems, from crime to homelessness to disease. Here are three organizations creating change by using data to identify the patterns and trends that illuminate solutions. Open City Open City brings highly skilled …
Apple’s new watch certainly gets personal with its wearer: It knows your heartbeat, your location, and how often you talk to your best friend. It knows your movements and in some cases can predict your intentions. And Apple hopes it will give you enough reason to pay attention to it throughout the day. Through …
Below is the second part of our two-part series on Apple iBeacons and Apple Pay. Since the announcement of Apple Pay, Apple’s new mobile payment system, there has been lots of speculation over how this launch will affect marketers. We already know how essential mobile payments are for retailers, but with Apple Pay’s integrations and …