Customer Experience: A Do-or-Die Battle for Every Brand

Forrester CEO George Colony opened the recent 2017 CXNYC Forum in New York City by issuing a startling challenge to a room packed with marketers and CX pros from around the country. “All the companies you work for are slowly going out of business,” Colony warned. “There is an existential challenge to all of us …

Digital Conversations: Stella Voutsina of Dentsu Aegis

We’re kicking off a new series, Digital Conversations, in which we talk shop with some of the brightest minds in marketing technology and digital advertising. Today we catch up with Stella Voutsina, VP of Global Media Operations & Technology at Dentsu Aegis, a key agency partner with Signal.    What’s your role at Dentsu Aegis? …

Infographic: The 8 Biggest Digital Marketing Trends in 2015

The digital marketing landscape keeps evolving and shifting under our feet. From industry consolidation and proliferation of new marketing technologies to the growth of walled gardens, from the spread of programmatic, to ever-rising consumer expectations for relevant and timely user experiences, the industry is more complex than ever. And the rate of change will only accelerate in …

5 Things Marketers Can Do Today to Optimize The Customer Journey

How your brand engages with customers can make or break your brand’s reputation. And that’s especially true when marketers deliver experiences that are forgettable or middle-of-the-road, warns customer experience expert Hollis Thomases. Thomases, a Principal Analyst at Digital Clarity Group, met with a group of Signal clients in Chicago recently to offer practical advice for …

Build a strong foundation for your marketing – now that’s sexy

Are you a pragmatic marketer? Are you building your marketing house with a strong foundation that will support your programs and goals well into the future? Or, are you a pushover for the shiny new marketing tool, flitting from one new trend to the next, always looking for a cool new campaign? Today’s fragmented, chaotic …

Marketing to Millennials

Millennials are a hot topic these days.  Not only are they the largest generation with a population size of 77 million, surpassing even Baby Boomers.   They are also the most diverse, informed and digitally connected generation, according to new report from Experian Marketing Services called “Millennials come of age.” Millennials (the generation aged 18 to …

Real-Time Bidding Key to Full Benefits of Programmatic Ad Buying

Today’s marketers are faced with an overwhelming amount of ad inventory and audience fragmentation. Customers engage with brands across a variety of devices, through different media channels and at different times during the customer lifecycle, generating data with each interaction. Programmatic buying helps marketers combat fragmentation, enabling them to locate their target audiences and engage …

Making Mobile Advertising Work

More than ever, consumers are interacting with brands through smartphones and tablets. The global smartphone audience will grow to 1.75 billion people this year, according to eMarketer, and smartphone adoption is expected to continue its rapid growth trajectory through 2017.