Addressable TV just might change the way we see commercials forever. As more cable operators give marketers the ability to send specific ads to specific audiences, suddenly narrow-casting on TV is here. And that creates some very interesting possibilities for creative marketers. Check out the infographic below to learn more about addressable TV, how it …
A whopping 65% of CMOs are expected to spend more money on marketing technology this year. Marketers are already knee-deep in a dizzying array of tools, averaging at least twelve different vendors in their technology stacks and many enterprise companies claiming thirty or more. In our constantly evolving ecosystem, this has become the norm. But …
The leaves are falling and pumpkin-flavored goodies abound. Autumn is here, but for many online retailers, it signals that the holiday shopping season is upon us. And what a season it will be! According to a recent article in Internet Retailer, a double-digit increase is predicted for online holiday retail sales and mail orders from …
[lead]Over 850 tech enthusiasts gathered at Park West last night to celebrate the achievements of the Chicago digital community at the annual Moxie Awards, organized by Built In Chicago.[/lead] Signal was honored to take home the “Best Software Company” award, determined through a mix of public voting and a panel of judges comprised of leaders in the Chicago …