Author: Jessica Vargas

3 Ways Retailers Can Give the Gift of Relevance During Holiday Season

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Believe it or not, holiday shopping season is just around the corner. In fact, a 2015 survey by G/O Digital found 47% of respondents started thinking about gift ideas before November. Moreover, data from Creditcards.com found 32 million Americans had started checking items off their holiday shopping lists as early as September in 2015. This …

Retailers: It’s Time to Get Ready for Santa

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Summer is just getting started, which for many means a time to kick back, relax and enjoy the beautiful weather. For retailers, though, it’s a much different story. For them, the annual holiday clock is already ticking. It’s June, and that means retail marketers have just a few months left to get their new technologies …