The fast-changing digital marketing landscape has created great complexity. Add the hyper-connected consumer to this mix, and marketers are left with a convoluted matrix of vendors and channels that’s impossible for brands to manage. Marketers have attempted to counter that complexity with technology, but they are still feeling pain. According to a new study from the …
Viva Las Vegas! We always enjoy connecting with industry leaders, OEM clients, dealers and agencies at the JD Power Automotive Marketing Roundtable. This year’s event at the Bellagio was especially exciting, so we wanted to share a few of the key insights we took away from the great keynotes, panels and cabana networking Signal participated in: …
Recently Signal participated in an Argyle Executive Forum in New York City on the topic of Leadership in Digital Marketing. Argyle’s events bring together marketing executives from a range of industry verticals to discuss digital strategies and best practices. It was great to hear how major companies are using data, real-time intelligence, and social media …
If you’re a marketer, chances are you’ve had to select a new technology vendor or replace a vendor that’s not meeting expectations. Either way, it’s a complicated and time-consuming undertaking. Vendor evaluations involve months of research, coordinating stakeholders, sifting through vendor websites and piles of marketing collateral, comparing qualifications, services and technical details, not to …
Real-time marketing is an important concept at Signal. We’ve blogged about it previously, and we’ve invested countless hours developing an Open Data Platform capable of collecting, connecting, and taking action on data in milliseconds. The ability to understand and interact simultaneously is a fundamental tenet of Signal’s marketing and technology ethos, and we believe that …
In an industry awash with buzzwords, “real time” is currently one of the most overused and abused. It is also one of most important. We can’t afford to discount “real-time” marketing as yet another market trend; it’s worth the effort to dig in and understand what the term is all about and why it matters …
Loyalty programs: nowadays, it seems like they’re everywhere. And they’ve become so prevalent that today’s consumers expect them. This presents loyalty marketers with two fundamental challenges: differentiating their brands in the crowded incentive space, and keeping up with “always-addressable” customers who move more fluidly than ever before across channels, locations and devices.
One of the things I have enjoyed most about spending my career in the marketing industry is the aggressive pace of change. It’s been fascinating and rewarding to spend more than 15 years in a perpetual state of reinvention.