What do marketers have in common with kids at Christmas? What do marketers have in common with kids at Christmas? For one, we’re inexorably drawn to the latest hot thing. For the kids, there’s always a must-have new toy, like Hatchimals or fidget spinners. And for marketers, it’s usually the latest tech trend, like chatbots …
The average American will buy 14 gifts this holiday season, and nearly half of all shoppers will also purchase something for themselves in the process. How do you make sure your brand gets at least a fair share of that spending? Many brands put all of their holiday planning focus on new customer acquisition. But …
I overheard the following lament from a B2C marketer the other day: “We want to run more customized ads to our best customers, to make each message they see from us seem more relevant. But onboarding our customer data with multiple vendors is so time-consuming. Plus, the match rates aren’t great, and we don’t get …
The retail apocalypse is upon us. Keeping the interest of today’s digitally inclined consumers has become an Amazonian task for brands across all verticals, of course. Customers expect easy, immediate and seamless experiences at every touchpoint. If brands don’t deliver, customers are quick to jump ship — and this leaves many marketers up a creek. …
If your brand is having trouble with customer churn and profitability, it could be because you’ve been relying too heavily on third-party data for your digital campaign targeting. Certainly, third-party data is necessary when your email or ad campaign goal is new customer acquisition. But the cost per acquisition is so high in many industries …
In the movie 50 First Dates, Henry encounters Lucy in a restaurant, thinks she’s wonderful, and determines to see her again. But when he returns to the restaurant the next day, Lucy doesn’t recognize him. He learns that Lucy has a form of amnesia that causes her to wake up each morning with no recollection …
It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Brand loyalty can fall by the wayside as consumers turn their trust to whatever they can pull up on their smartphones, from peer reviews to best-selling item rankings. Trends …