Signal Ranked Among Inc.’s Fastest-Growing Companies

Three in a row. Signal has once again made the Inc. 5000, Inc. magazine’s famed tally of the fastest-growing private companies in the nation — and this year, we not only join a new crop of household brands like S’well, Wedding Wire and Orange Theory, but are on the short list of overachievers that have …

Digital Conversations: Ed Child of Walmart

At Signal, we love to stay tapped into how data and people-based marketing are empowering retailers to take on some of the toughest business challenges. We recently sat down with Ed Child to discuss how he approaches this in his role as Director – Global Customer Insight & Analytics at Walmart. In this position, Ed …

Signal Founders Honored at EY Entrepreneur of the Year Reception

This week, Signal founders Marc Kiven, Mike Sands, and Eric Lunt were honored at the EY (Ernst & Young) Entrepreneur of the Year Finalists Reception. The theme of the evening was inspiration, as the event honored the inspiring entrepreneurship of the 31 award finalists selected from hundreds of applicants in the Midwest. The finalists “are …

“Mickey to Mickey”: Marketing Lessons from Disney World

I recently took a family trip to Disney World, and my experience as an adult was very different from what my nine-year-old self remembers from my first visit there. And it wasn’t just different because I was seeing the park through adult eyes. It was different because of one element that persisted during our visit: …

Marketing’s Big Dance: How Brands are Capitalizing on March Madness

Fast pace. Cinderella stories. Angst. Heartbreak. If you work in marketing, you might think I’m describing the industry landscape. But I’m talking March Madness — the tournament that captivates the hearts and minds of the nation every spring, and gives marketers the chance to engage with their audiences in new ways. March Madness is the …