Author: Kevin Ma

Targeting Generation Z? Get On Board with Esports

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Twitch. Esports. LoL. If your brand target includes young men and/or gamers, these terms from the interactive entertainment (video game) industry should already sound familiar. For you, this is a good time to update your knowledge and make sure you’re taking full advantage of the latest opportunities. But if you think LoL is only short …

How Retailers Can Win the Battle for Holiday
E-commerce Sales

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The holiday season is right around the corner and retailers are gearing up for what hopes to be another successful season. Experts predict that this year, holiday retail sales will grow 3.3%, slightly more than last year’s upwards trend of 2.1%. However, the more important statistic is the dramatic 17.2% growth in e-commerce sales expected …