Signal’s Prediction for Digital Marketing in 2016: The Era of First-Party Data Creates Demand for Data-Driven C-suite Roles
In 2016, the first-party data revolution will be in full swing, and a new breed of data-driven leaders will emerge in the C-suite to help businesses leverage that data to drive more value across the enterprise. According to Signal’s research, 82% of marketers plan to increase use of the data generated from their customers and …