Author: Kurt Anderson

Why Addressability is A Necessary Solution to the Ad Waste Problem

By

Wasted spend is a real problem for digital advertisers everywhere, and one that they will likely grapple with for years to come. [tweetable]Marketers will spend $68 billion globally on digital advertising in 2016[/tweetable] and as that number keeps growing, they will be further pressed to prove a return on those investments. There are four key …

10 Facts About Ad Waste that Keep Advertisers Up at Night

By

For advertisers, even the most brilliant creative and data-driven marketing strategies can’t alleviate the nagging feeling in the back of their minds. The reality of ad waste is still a top concern, especially in digital media, the fastest growing channel. Advertisers are expected to spend over $380 billion on digital ads in 2020 and those …