Author: Laurel Wamsley

Digital Conversations: Career Education’s Rafael Zorrilla

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Career Education Corporation is an educational services company that provides higher learning degree programs across various career-oriented disciplines through its universities. American InterContinental University and Colorado Technical University offer online, on-ground, and hybrid learning programs for a diverse student population. Rafael Zorrilla is Director of Marketing for Colorado Technical University, where he oversees the brand …

Digital Conversations: Ben Hemphill of Crocs

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Ben Hemphill is the Director of Digital Marketing and Analytics at Crocs, the footwear company. He directs the company’s ecommerce, digital marketing, and CRM efforts, with primary responsibility for the North America region, as well as supporting the company’s global regions. We caught up with Ben about the challenges and opportunities in ecommerce, and how …

3 Ways Publishers and Advertisers Can Fight Back Against Ad Blockers

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Yesterday we shared our new infographic on the rise of ad blocking. Today we continue our exploration into the phenomenon that is reshaping the relationship between publishers, advertisers, and consumers—and which will likely demand new methods of delivering ads and reaching customers. Here’s a look at why consumers are turning to ad blockers, and what …

Infographic: The Rise of Ad Blockers—and What to Do About It

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For many Internet users, closing a pop-up ad is virtually instinctive at this point, and more and more people are taking the extra step of downloading ad-blocking software to their computers. With ad-blocking software installed, display and pop-up ads are prevented from being served, and users are free to surf the Internet without watching thirty-second …

Supercharge Your Marketing with Live Intent Data and Identity

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Today’s fast-moving consumers are always connected, everywhere. On their smartphones and PCs, they send out signals of their intent every moment of the day. If marketers can capture that live intent data and resolve identity across devices and channels, they’ll always be able to keep up with their customers, no matter how fast they move. …

How Retailers Can Use People-Based Marketing to Win Back-to-School Shoppers

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As September quickly approaches, everyone’s in back-to-school mode: parents, teachers, students, and of course, retailers. For many retailers, the annual back-to-school shopping trip taken by most families is second only to the holiday shopping season in terms of total combined spending. In fact, the total combined spending for back to school and college is predicted …

Retail Industry Trends for the 2015 Holiday Shopping Season

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In retail, it’s never too early to start preparing for the holiday season. To help retailers predict the holiday shopping trends for 2015, Signal asked 500 consumers how they planned to shop this holiday season. Here’s what the shoppers told us—and how retailers can use these holiday shopping trends to improve their bottom line. To …