July 15 was Prime Day, a major sales event of Amazon’s invention, which aimed to spur sign-ups to its Prime loyalty program by offering a litany of deals throughout the day. (Check out our previous post on the subject, which suggests 5 strategies to steal from Amazon.) Many retailers, including Target, Walmart, Best Buy, Newegg, …
Tomorrow, on the occasion of Amazon’s 20th anniversary, is Prime Day. Prime Day may be an attempt to maximize the number of Prime subscribers before the launch of competing services from Walmart and Jet.com. But Amazon certainly has a head start in building a behemoth customer retention engine. According to Morgan Stanley, Amazon will have …
Last week, Signal and Econsultancy released the results of a survey of 300 marketers, exploring how marketers with strong ROI leverage data to elevate campaign performance. The key finding? 81% of them are making good use of their first-party data. After years of buying third-party data, marketers are finally focused on getting more value from …
The targeted advertising services offered by Internet giants like Google and Facebook are popular with many marketers, who often find the platforms offer simplicity, large audiences, and efficiency. These “walled gardens” can be especially appealing to advertisers under pressure to deliver instant results. But cross-channel marketing is about more than connecting web or mobile to …
A crop of new studies highlight the challenges faced by marketers in turning their cross-channel data into actionable insights. Marketers want to tie their data together to better know and communicate with their customers—but they’re not there yet. Here’s what marketers are saying: 89% of respondents to an Experian study released this week said they …
We see a product advertised on TV, we find that product online, and then we purchase the product without doing any further research. If this sounds too easy, that’s because in the vast majority of cases, it is. Case in point? Only 2% of customers buy on their first visit to a website. Shoppers have …
The array of customer engagement data that now exists is mind-blowing. The vault of available data has swiftly grown to include mobile data, location data, social media sentiment, and even data from wearables. And within this vast landscape of data sources, first-party data reigns above all, because that is the data the customer entrusts to …
Two weeks ago, Signal formally announced the launch of its Global Strategic Consulting Practice. Ana Milicevic joined Signal late last year to build the practice, which will help brands that are building out their cross-channel marketing capabilities. I spoke with Ana about this new business unit at Signal, and what it means for our current …
This week, EY (Ernst & Young) announced that Signal founders Marc Kiven, Mike Sands, and Eric Lunt are finalists for its prestigious Entrepreneur of the Year award. This honor recognizes the groundbreaking work that our founders are doing to grow a leading technology company, support Chicago’s entrepreneurial community, and serve our clients with technology that …
Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers. Nine in ten marketers consider a single customer view important or essential to their success, but only 6% have an adequate single view …