Where’s the Programming in Programmatic?

Why do we call it programmatic advertising when there’s no programming? I’ve always resisted this name based on that question. The term denotes premium digital advertising that is bought using inventory and audience-targeting technology platforms rather than paper insertion orders. Granted, the idea of programmatic is to add efficiency, and it excels at that. But …

Both Clients and Partners Benefit from Integrations

Integrations are a beautiful thing: they make the world work better. From crafting simple recipes at IFTTT to building a powerful marketing engine with Signal Fuse, integrations make it possible for marketers to get more out of each tool they use. At Signal, our business is processing user behaviors in real-time. A well-designed marketing technology …

Bringing Audience Segments to Life

Data management platforms (DMPs) and retargeting systems are go-to tools for many marketers, and with good reason: they’re good at what they do. But your work doesn’t end there.  To help you get the most out of the technology investments you’ve already made, we have created Live Segments, a recently-released feature of Signal, our real-time, …