The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 and is bringing a heightened level of scrutiny to the rules of customer engagement for brands on both sides of the Atlantic. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions …
Why Signal? Two reasons. 1. Get closer to your customers than ever before. Signal’s enterprise-wide customer identity solution enables you to: Recognize your customers at critical moments in the buyer journey. Understand their needs through a real-time view of the customer’s history with the brand. Engage them with relevant content and offers. Drive more value …
Nearly 60% of Fortune 500 brands are increasing their focus on building loyalty this year, and U.S. businesses will spend around $90 billion on non-cash rewards, such as points, gift cards, merchandise or incentive travel, to do so. Yet for customers, loyalty is easily forgotten. Almost 80% of all consumers claim they retract their loyalty …
Never before have brands had access to so much data. Yet never before has there been so much duplicate, disconnected and inaccurate information collected about their customers. Marketers, it appears, are suffering from an identity crisis. And their pain is being felt all the way down to a brand’s bottom line. In the race for …
Marketers don’t want strategies that simply get the job done. They want an approach that consistently delivers positive results and a better return on their investments – a reasonable assumption. And today, there is a group of advertisers who know what works best. So, what do some marketers know that others don’t? The answer is …
In 2016 mobile ad spending growth worldwide is estimated at $102.57 billion from $70.45 billion in 2015, an increase of 45.6%. Despite this massive investment, the continued evolution of the sales and marketing funnel combined with the desire to offer more opportunities for engagement means marketers face an ongoing measurement challenge, and those who strive …
The Lumascape continues to shape-shift. No sooner are new categories created (e.g. viewability, attribution) to solve emerging problems than the companies in those sectors are swallowed up by the big players in advertising and technology. Many of the logos on the Lumascape are already owned by digital behemoths. In 2016, these giants – Google, Facebook, …
Recently Signal’s EMEA team held a workshop at London’s Royal Opera House, which delved into marketers’ latest mission: personalising and co-ordinating the experiences of always-on customers at scale. Brand marketers and publishers joined Econsultancy, leading publisher Time Out, Signal Founder and Chief Revenue Officer Marc Kiven, and myself for an exploration of the marketing industry’s …