Author: Susan McNally

Tis’ the Season for Data Readiness

By

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list? If you’re a retailer, the holidays will bring a surge of traffic to your site. Loyal customers who you see regularly throughout the year will be joined by infrequent visitors and new customers who are …

What’s Next for Programmatic Advertising – 5 Trends Every Marketer Should Know

By

Programmatic advertising continues to rapidly gain adoption around the world as the industry seeks more efficient methods of buying and selling digital inventory. In the U.S., programmatic accounts for 67% of all spending on digital display ads, and worldwide, a total of [tweetable]$64.6 billion will be invested in programmatic display ads in 2017.[/tweetable] However, while …