The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 and is bringing a heightened level of scrutiny to the rules of customer engagement for brands on both sides of the Atlantic. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit.
This video explores both the obstacles and opportunities the GDPR presents, offering compelling and actionable insights into:
- How the GDPR will impact marketers’ ability to connect with customers and how to leverage these regulations as a tool to build trust and improve the customer experience.
- Why GDPR helps organizations create a holistic view of customers and enables marketers to leverage existing data and systems to ensure compliance now and in the future.
- How GDPR creates opportunities for privacy, customer experience and marketing teams to work together to design a more relevant customer journey.
- How your brand’s GDPR roadmap may intersect with the information provided by your adtech vendors.
Meet the speakers:
Tim Walters, Ph.D., Co-Founder and Principal Analyst at Digital Clarity Group
Tim is a co-founder and principal analyst at Digital Clarity Group. His areas of expertise include digital disruption, customer experience management, social collaboration and the future of work, as well as translation and globalization.
Blane Sims, Chief Innovation Officer at Signal
Blane defines the strategy and roadmap for Signal’s award-winning technology platform. Blane is Signal’s product visionary, leading the design of its breakthrough real-time, cross-channel platform. Blane is a frequent speaker on the topics of behavioral data collection, cookie controls, and best practices with regard to the intersection of online privacy and technology.
Learn about how to establish stronger interactions with consumers in the era of the GDPR in our report: How to Survive and Thrive Under the GDPR.
Originally published February 28, 2018