Infographic: For Cross-Channel Wins, Technology is Key

Marketers have more technology than they’ve ever had, but they still aren’t where they want to be: delivering the right message at the right time to the right customer.

That’s why Signal surveyed 281 brand and agency marketers from 16 industry verticals, to explore the challenges they face in achieving their cross-channel marketing goals.

This is a huge opportunity: Brands and agencies that focus on optimizing the existing technologies in their stacks will have a significant competitive advantage. See the full results Signal’s Cross-Channel Survey here.

Read and share the infographic below, which highlights the challenges and opportunities marketers are confronting in a cross-channel world.

Signal Cross-Channel Infographic

Originally published September 26, 2014

Laurel Wamsley

Laurel Wamsley was the Marketing and Communications Manager at Signal, and the editor of Signal's blogs. She worked previously at the University of Chicago, Rackspace, and NPR.

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