Infographic: Most Marketers Don’t Have a Single Customer View

Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers.

Nine in ten marketers consider a single customer view important or essential to their success, but only 6% have an adequate single view solution today. For the majority of marketers who are confronting barriers as they seek to take their cross-channel game to the next level, a single view of the customer is an absolute necessity.

Check out our infographic below for a view of many of the survey’s insights. And for all the findings, as well as recommendations on how to achieve a single customer view, read the report here.


Infographic Design by Sarah Neurauter.


Originally published April 07, 2015

Laurel Wamsley

Laurel Wamsley was the Marketing and Communications Manager at Signal, and the editor of Signal's blogs. She worked previously at the University of Chicago, Rackspace, and NPR.

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