Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers.
Nine in ten marketers consider a single customer view important or essential to their success, but only 6% have an adequate single view solution today. For the majority of marketers who are confronting barriers as they seek to take their cross-channel game to the next level, a single view of the customer is an absolute necessity.
Check out our infographic below for a view of many of the survey’s insights. And for all the findings, as well as recommendations on how to achieve a single customer view, read the report here.
Originally published April 07, 2015