Addressable TV just might change the way we see commercials forever. As more cable operators give marketers the ability to send specific ads to specific audiences, suddenly narrow-casting on TV is here. And that creates some very interesting possibilities for creative marketers.
Check out the infographic below to learn more about addressable TV, how it works, and how marketers can take advantage of this brand-new technology. Read more about this trend in our companion article, The Impact and Importance of Addressability and Digital Personalization.