Do You Value Customers for a Lifetime or the Life of a Campaign?

New coats in August, sandals in April: American marketing activity and consumer shopping behavior have long been dictated by the calendar. Marketers scheduled campaigns week by week to align with holidays, school schedules and other time-fixed events. But shopping has now joined TV and work in the land of time-shifted behavior. Consumer shopping habits have …

3 Ways to Use Digital Customer Data to Create Great In-Store Experiences

More than 30% of consumers around the world would rather do the dishes or the laundry than go shopping in a physical store. And 40% consider going to the store a chore that must be done. Yet off they go, giving in-store transactions credit for over 80% of global retail sales. Clearly, brick-and-mortar stores are …

Tis’ the Season for Data Readiness

Get ready – Black Friday is almost here. Are you sure you’ve checked off every holiday preparation on your list? If you’re a retailer, the holidays will bring a surge of traffic to your site. Loyal customers who you see regularly throughout the year will be joined by infrequent visitors and new customers who are …

How Retailers Can Win the Battle for Holiday
E-commerce Sales

The holiday season is right around the corner and retailers are gearing up for what hopes to be another successful season. Experts predict that this year, holiday retail sales will grow 3.3%, slightly more than last year’s upwards trend of 2.1%. However, the more important statistic is the dramatic 17.2% growth in e-commerce sales expected …

For Smart Retailers, the Holiday Season Starts Now

Please, retailers, enjoy the rest of the summer! Tan, grill, softball, camp out, and eat watermelon until you are bloated by the sheer pleasure of it all and can do no more than lay on a beach in the late summer sunlight like a Twitter fail whale. Have a mid-day snooze if you like – …

3 Things Retailers Are Doing Differently This Year to Rev Up Holiday Sales

Too early to start talking about the holidays? For retailers, this is certainly not the case. Holiday sales revenues are critical: the holiday season accounts for more than 18% of the industry’s annual sales revenue in the U.S. And because consumers have come to depend on the convenience of Internet shopping during the busiest time …

Retailers: Get Ramped Up for Holiday 2016 With These 8 Amazing Facts

Believe it or not, holiday season is just around the corner. This means that for retailers, the time to start planning for one of the most important times of year is right now. Holiday shopping season is about much more than profits. Indeed, this hectic time is a monumental moment for retailers to impress their …

Prime Day And Beyond: Amazon is Disrupting Retail For Good

Boasting 150 million cubic feet of storage capacity, $100 billion in annual sales in 2015 and 300 million customers, Amazon is the competitor that keeps retailers up at night. And this e-commerce giant has become integral to the daily lives of consumers in the U.S. According to data from Consumer Intelligence Research Partners, the number …

3 Ways Retailers Can Give the Gift of Relevance During Holiday Season

Believe it or not, holiday shopping season is just around the corner. In fact, a 2015 survey by G/O Digital found 47% of respondents started thinking about gift ideas before November. Moreover, data from Creditcards.com found 32 million Americans had started checking items off their holiday shopping lists as early as September in 2015. This …

Retailers: It’s Time to Get Ready for Santa

Summer is just getting started, which for many means a time to kick back, relax and enjoy the beautiful weather. For retailers, though, it’s a much different story. For them, the annual holiday clock is already ticking. It’s June, and that means retail marketers have just a few months left to get their new technologies …