5 Ways Retailers Can Increase Return on Ad Spending

Digital advertising spend has seen significant growth in recent years, and retailers are leading the way. In fact, eMarketer projects retailers in the U.S. will increase spending on paid digital advertising by 15% this year to $15 billion, a number that will reach $23 billion by 2020. This heightened focus on digital channels only makes …

Omnichannel Retail: Trends From the Holiday Shopping Season

As shoppers are becoming more channel-agnostic, and more omnichannel in their customer journey, the retailers that are breaking through and meeting their demands are realizing the greatest returns this holiday shopping season. It’s no longer about brick and mortar vs. e-commerce. Today’s successful retailers know they need to make the customer journey a seamless experience …

Trends to Look For: Black Friday 2015

People have come to expect the same things from Black Friday each year: scenes of people camping outside stores the night before, stampedes of determined shoppers, traffic jams at malls, and—of course—great in-store deals. However, Black Friday is changing. Here’s a look at the trends retailers and shoppers should expect as the holiday season fast …

How Retailers Can Use People-Based Marketing to Win Back-to-School Shoppers

As September quickly approaches, everyone’s in back-to-school mode: parents, teachers, students, and of course, retailers. For many retailers, the annual back-to-school shopping trip taken by most families is second only to the holiday shopping season in terms of total combined spending. In fact, the total combined spending for back to school and college is predicted …

Retail Industry Trends for the 2015 Holiday Shopping Season

In retail, it’s never too early to start preparing for the holiday season. To help retailers predict the holiday shopping trends for 2015, Signal asked 500 consumers how they planned to shop this holiday season. Here’s what the shoppers told us—and how retailers can use these holiday shopping trends to improve their bottom line. To …

Prime Day Lifted Many Retailers, Not Just Amazon

July 15 was Prime Day, a major sales event of Amazon’s invention, which aimed to spur sign-ups to its Prime loyalty program by offering a litany of deals throughout the day. (Check out our previous post on the subject, which suggests 5 strategies to steal from Amazon.) Many retailers, including Target, Walmart, Best Buy, Newegg, …

5 Customer Retention & Loyalty Strategies Retailers Should Steal from Amazon

Tomorrow, on the occasion of Amazon’s 20th anniversary, is Prime Day. Prime Day may be an attempt to maximize the number of Prime subscribers before the launch of competing services from Walmart and Jet.com. But Amazon certainly has a head start in building a behemoth customer retention engine.  According to Morgan Stanley, Amazon will have …

“Mickey to Mickey”: Marketing Lessons from Disney World

I recently took a family trip to Disney World, and my experience as an adult was very different from what my nine-year-old self remembers from my first visit there. And it wasn’t just different because I was seeing the park through adult eyes. It was different because of one element that persisted during our visit: …

Beyond Retail: How Savvy Marketers Can Use Beacons in 2015

Today’s consumers shift seamlessly from laptop to mobile to tablet to brick-and-mortar stores in order to view and buy goods and services. And as consumers become more mobile, tracking the customer journey becomes increasingly complex and challenging. Beacon technology offers some exciting new solutions to this problem, in real time. Beacon technology is a way …