Signal’s Prediction for Digital Marketing in 2016: Advertisers Will Shift Focus from Workflow Efficiency to Targeting Precision

This is the second of eight blog posts recounting Signal’s New Year’s predictions from our in-house panel of digital experts and thought leaders. As part of the recently published report, “How Digital Marketing Will Change in 2016 – What Marketers Need to Know Now,” this distinguished panel of specialists addressed the challenges they heard first-hand …