As 2016 digital marketing strategies begin to take shape, advertisers and publishers will focus not just on their goals, but on the challenges that they will face in meeting those goals. In Signal’s recently published report, “How Digital Marketing Will Change in 2016 – What Marketers Need to Know Now,” our in-house panel of digital …
In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of years past cannot all identify and keep up with today’s on-the-go consumer or deliver on …
Spending on programmatic will continue its meteoric rise to over $20 billion annually by 2016[1]. But the open question remains: is this trend a good thing for a publisher’s bottom line? Programmatic, at its core, is workflow automation software. And as such it has offered publishers and advertisers significant value by squeezing out inefficiency and …
Yesterday we shared our new infographic on the rise of ad blocking. Today we continue our exploration into the phenomenon that is reshaping the relationship between publishers, advertisers, and consumers—and which will likely demand new methods of delivering ads and reaching customers. Here’s a look at why consumers are turning to ad blockers, and what …
For many Internet users, closing a pop-up ad is virtually instinctive at this point, and more and more people are taking the extra step of downloading ad-blocking software to their computers. With ad-blocking software installed, display and pop-up ads are prevented from being served, and users are free to surf the Internet without watching thirty-second …
Earlier this month, Signal teamed up with Econsultancy to publish a report, “Digital Publishing: Increasing Advertiser Value Through Data and Identity,” based on findings from a survey administered to more than 125 digital publishers. The survey asked a number of important questions at a time when publishers are challenged by diminishing CPMs, shrinking margins, fierce …
Today, Signal announced the results of a study that found 80% of digital publishers say they need better data-driven capabilities to help advertisers target customized audiences at scale. The study, conducted by Econsultancy and Signal, reflects the fierce level of competition for ad spend in the publishing industry, and the pressure that publishers feel to …