Infographic: Most Marketers Don’t Have a Single Customer View

Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers. Nine in ten marketers consider a single customer view important or essential to their success, but only 6% have an adequate single view …

The Prized Single View of the Customer Remains Stubbornly Out of Reach

Today, Signal is releasing an important new study benchmarking the progress that marketers around the world have made toward attaining the coveted single view of the customer. The report is called “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” and it reveals this prized goal remains stubbornly out of reach for all but a mere …

Own Your Data, Own Your Attribution

By now, most marketers agree that multi-touch attribution is the correct way to measure the success of their digital campaigns. And fortunately, advances in technology and analytics have put multi-touch attribution within reach for most organizations. Multi-touch attribution provides marketers the ability to view how each type of digital advertising vehicle (display banners, video ads, …

Mobile Data Collection: Solutions for Tagless Environments

When it comes to their websites, marketers have been very successful in leveraging their first-party data. They use this data to generate insights about site performance, retarget customers who failed to convert, and to synchronize with third-party audiences to better understand the common characteristics of their site visitors. Marketers are now looking to do the …

A Unified View of the Customer is Here at Last

For at least 30 years, marketers have been trying to bring together everything they know about their customers. In the old days, it was as simple as merging lists. Combine your CRM list with your direct mailing list, and you had a better customer view. These days, a single customer view (or a 360-degree view, a …

The 2014 Holiday Shopping Trends We Noticed

Watching Black Friday Consumer Behavior in Real Time One of the great things about the Signal platform is its real-time ability to monitor and take action on consumer behaviors. It takes less than a second for a consumer behavior on a website, mobile device, email, or ad unit to stream into our user interface. You …

Mobile Data Analytics and Control Benchmarks Announced

Apple launched the first generation of iPhones in the summer of 2007, ushering the smartphone era into the mainstream. The App Store became a reality a year later and the rest, as they say, is history. Nearly every year since has been labeled ‘the year of mobile’ – a testament to just how transformative these …

Signal Use Case: Cross-Channel Marketing Frequency Measurement

For over a century, the two main pivot points for modern marketing have been reach (the number of your target audience you expose to your messaging) and frequency (the average number of ad exposures per person). Offline, reach and frequency are measured using sophisticated modeling tools used to statistically project these metrics. For the first …

Leveraging First-Party Data Through Apple Pay

Below is the second part of our two-part series on Apple iBeacons and Apple Pay. Since the announcement of Apple Pay, Apple’s new mobile payment system, there has been lots of speculation over how this launch will affect marketers. We already know how essential mobile payments are for retailers, but with Apple Pay’s integrations and …

Cross-Channel Holiday Season Preparation

The leaves are falling and pumpkin-flavored goodies abound. Autumn is here, but for many online retailers, it signals that the holiday shopping season is upon us. And what a season it will be! According to a recent article in Internet Retailer, a double-digit increase is predicted for online holiday retail sales and mail orders from …