In today’s marketing landscape, data is more valuable than ever. It’s used to fuel programmatic campaigns, influence multi-million dollar television plans, and is the sole indicator of whether an organization’s marketing efforts have been successful. But when it comes to B2C businesses, marketers are operating with an incomplete data set. Fortunately, Apple’s latest iOS 8 …
Just ten years ago, most marketers only had to manage a handful of technologies: an ad server, an email platform, and a search marketing tool. Now there are scores of technologies that are required for digital marketers to coordinate including DSPs, DMPs, web analytics, attribution systems, mobile marketing, testing platforms, and social messaging—just to name …
In recent weeks, MarketingLand has been running an excellent four-part series on tag management, and why it’s crucial to getting a handle on your customer data and site performance. Here are the links to Part 1, Part 2, Part 3, and Part 4 — they are all worth a read if you’re exploring tag management. …
Recently Signal participated in an Argyle Executive Forum in New York City on the topic of Leadership in Digital Marketing. Argyle’s events bring together marketing executives from a range of industry verticals to discuss digital strategies and best practices. It was great to hear how major companies are using data, real-time intelligence, and social media …
Many marketers have a vision of where they want to take their brands, of engaging customers in innovative ways across channels and devices. But they find themselves stuck on square one. Their technology stacks are holding them back. Their cross-channel marketing strategies don’t align with the reality of their marketing stacks. That’s why Signal surveyed …
Data is one of the last things marketers worry about – because it’s intangible. Even if it quadruples in size tomorrow, you probably won’t feel it. Marketers tend to focus on “real world” things: customers, products, ad impressions, dollars, and leads. Yet this invisible stream of information just may be the greatest asset you have. …
Data management platforms (DMPs) and retargeting systems are go-to tools for many marketers, and with good reason: they’re good at what they do. But your work doesn’t end there. To help you get the most out of the technology investments you’ve already made, we have created Live Segments, a recently-released feature of Signal, our real-time, …
Marketing today requires the orchestration of multiple technologies. Signal’s Certified Partner program is focused on making the complexities of integrating and managing those technologies simpler, faster, and more effective. Our clients’ usage of industry-leading marketing and analytics vendors has been deeply enhanced and in some cases, completely enabled by, integration with the Signal Open Data Platform. …
Search marketing and social media have become essential ingredients in the digital marketing mix. Together, the two channels accounted for more than 50% of total digital media spend in 2013 and are expected to capture a growing share of global ad dollars in the future. Both channels offer advertisers massive, highly engaged audiences: More than …
Targeted marketing produces higher returns for your budget by focusing on consumers who are most likely to buy your product or service. A key strategy for avoiding wasted media spend is exclusion targeting, also known as audience suppression, which lets you exclude a selected audience from seeing irrelevant messages or offers.