Your Marketing Technology Stack Needs a Partner-Neutral Hub

[lead]This is the second of two blog posts about cross-channel data connectivity.[/lead] If you were able to go back in time and tell a Mad Men marketer in the 1960s that consumers could, in an on-demand way, research brands and products 24 hours a day, they would be blown away. As I explained in my last …

Do you need an Open Data Platform?

In a perfect world, marketers could buy one technology solution that covers all of their needs: a single platform that collects and centralizes all of a brand’s cross-channel data, and incorporates every type of marketing solution you could need, from search to media to email to CRM to mobile and beyond. Seamless, efficient and all-in-one. …

IDFA for Attribution Approval from Apple

Marketers everywhere are rejoicing over the latest news from Apple. The company has approved the use of its Identifier for Advertising (IDFA), which enables attribution of app installs as well as app user actions.