The GDPR is coming fast. The General Data Protection Regulation, which harmonizes data privacy laws across Europe, takes effect on May 25, 2018, bringing with it a heightened level of scrutiny to the rules of customer engagement for brands on both sides of the Atlantic. But it’s important not to panic, according to Blane Sims, Signal’s …
In order to comply with the General Data Protection Regulation (GDPR), which harmonizes data privacy laws across the European Union, affected companies will be expected to detect, locate and access all of the EU personal data they control. This includes data that a brand may have shared with others, such as data processing partners or …
Brands operate in a marketplace where a consumer’s last best experience sets the bar for the next. Just minor improvements in customer experience can add tens of millions of dollars of revenue by reducing churn and increasing share of wallet. Easier said than done. According to Forrester’s latest U.S. Customer Index Report, 2017 marked the first time not one single industry …
The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 and is bringing a heightened level of scrutiny to the rules of customer engagement for brands on both sides of the Atlantic. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions …
The effort to ensure compliance with the European Union’s new General Data Protection Regulation (GDPR) does not stop at your front door or firewall. In recognition of the flow of data throughout the digital economy, the GDPR — which goes into effect May 25, 2018 — includes several provisions that require a company to work …