The average American will buy 14 gifts this holiday season, and nearly half of all shoppers will also purchase something for themselves in the process. How do you make sure your brand gets at least a fair share of that spending? Many brands put all of their holiday planning focus on new customer acquisition. But …
The adage “Know your customer” has been around for as long as the retail industry. My father was an independent retailer, and he successfully put two children through college through the revenue generated from his single store. His techniques were primitive, but his knowledge unquestioned: he knew his customers and knew what they wanted. This …
Forrester CEO George Colony opened the recent 2017 CXNYC Forum in New York City by issuing a startling challenge to a room packed with marketers and CX pros from around the country. “All the companies you work for are slowly going out of business,” Colony warned. “There is an existential challenge to all of us …
In keeping with its mission to help brands connect with customers at every critical moment, Signal has distilled venture capitalist Mary Meeker’s recent 2017 review of internet trends into a few big ideas for marketers. You can read about our first big idea here: Customer Conversations Beyond the Keyboard. Our second’s here: The Intersection of …
Venture capitalist Mary Meeker just released her annual review of internet trends, and Signal has distilled her slides into a few big ideas for marketers. You can read about our first big idea here: Customer Conversations Beyond the Keyboard. Our second big idea is: The Intersection of Addressable Advertising and Customer Identity Ownership. What’s happening? …
Everyone has a favorite brand — those go-to companies that we rely on again and again to find what we want and buy the things we need. We can’t even imagine living without them. Of course, we do business with many brands, not just our favorite ones. Sometimes we’re attracted by an ad or special …
Something about her caught your eye. She was a keeper. So you wooed her (ever so cleverly, of course, lest she get creeped out). You sent her a few messages, revealing your interest. You showed up in times of need, even offered suggestions she may have never considered. Eventually, you invited her to your place, …
Imagine being able to consistently identify a specific customer whenever and wherever they interact with your brand: in your commerce channels, your marketing channels and your service channels. Now imagine that the underlying technology will also capture important details about that interaction in real time and sync it with a full history of the customer-brand …
The sky may just be the limit when it comes to customer experience. Just two weeks after United Airlines set an all-time low for customer service when it violently dragged a ticketed passenger off an overbooked flight, American Airlines suffered its own PR debacle when tempers flared between a flight attendant and a passenger. For …
Why the Focus on Customer Acquisition Has Left CMOs — and Customers — Unsatisfied Marketers could learn a lesson from eHarmony when it comes to (customer) relationships: new relationships are important, but what really matters is lasting relationships. New research by The CMO Club, in partnership with Signal, drives this point home. The survey, “Why …