Targeting Generation Z? Get On Board with Esports

Twitch. Esports. LoL. If your brand target includes young men and/or gamers, these terms from the interactive entertainment (video game) industry should already sound familiar. For you, this is a good time to update your knowledge and make sure you’re taking full advantage of the latest opportunities. But if you think LoL is only short …

Customer Amnesia: The Danger, the Cause and the Cure

In the movie 50 First Dates, Henry encounters Lucy in a restaurant, thinks she’s wonderful, and determines to see her again. But when he returns to the restaurant the next day, Lucy doesn’t recognize him. He learns that Lucy has a form of amnesia that causes her to wake up each morning with no recollection …

CMOs Ignore their Most Valuable Asset – and 3 the Ways to Address It

As a B2C marketer, what would you say is your brand’s most valuable asset? Patented IP? Your beautifully designed and perfectly located physical facilities? Well-trained and highly-motivated employees? How about your customer relationships? Customer relationships can be a brand’s most valuable asset, yet often remain a neglected and underutilized asset. Ecommerce statistics prove the value …

5 Reasons Why Marketers Need to Rethink Their Customer Retention Strategies

Nearly 60% of Fortune 500 brands are increasing their focus on building loyalty this year, and U.S. businesses will spend around $90 billion on non-cash rewards, such as points, gift cards, merchandise or incentive travel, to do so. Yet for customers, loyalty is easily forgotten. Almost 80% of all consumers claim they retract their loyalty …

3 Ways to Use Digital Customer Data to Create Great In-Store Experiences

More than 30% of consumers around the world would rather do the dishes or the laundry than go shopping in a physical store. And 40% consider going to the store a chore that must be done. Yet off they go, giving in-store transactions credit for over 80% of global retail sales. Clearly, brick-and-mortar stores are …

The New Prerequisite for Brand Loyalty: Make Your Customers Feel Loved

It’s the Age of the Customer, the era of the Internet of Me. Brand names and physical footprints are no longer the decision-drivers they once were. Brand loyalty can fall by the wayside as consumers turn their trust to whatever they can pull up on their smartphones, from peer reviews to best-selling item rankings. Trends …

Customer-Obsessed CMOs Rise To the Top of the Enterprise

No one is closer to a customer’s path to purchase than the data-driven CMO. And that, in turn, has set the chief marketer on the path to the CEO’s office. It would be hard to find an industry that has not felt the disruption of digital. Consumers and business customers alike expect more immediate, relevant …

The Future of Identity Is Persistence and Portability

Identity resolution is not a one-and-done. Rather, it is best viewed as an ongoing process. To optimize this process, marketers must think holistically about all of their customer data collection and application needs. The process must recognize that the customer journey can move rapidly across devices and channels. It must account for the growing array …

Marketers Turn to Second-Party Data to Drive Scale and Performance

With identity resolution taking center stage in marketing strategies, second-party data is stepping into the spotlight. As brands seek to recognize and relate to real customers at every point along the path to purchase, sharing first-party data is becoming a strategic necessity for marketers to achieve scale without forfeiting control of their data. While data …

Smart Brands Make Loyalty and Customer Retention a Top Priority

Finding new customers is hard. Losing them, well, that’s easy. Which is why nearly 60% of U.S. marketers plan to expand their focus on customer retention and loyalty in the year ahead. Brands that don’t engage customers in the right way, at the right moment, in the right context are quickly replaced by competitors who …