“Your website isn’t the center of your universe. Your Facebook page isn’t the center of your universe. Your mobile app isn’t the center of your universe. The customer is the center of your universe.” – Bruce Ernst When it comes to building brand loyalty, there’s not one formula that works. Every brand has a different …
Every marketer knows that first-party data opens the opportunity to create highly personalized paid advertising campaigns that can target known customers. These lower funnel campaigns can be your most effective revenue drivers, but how can you use your first-party data to feed your top-funnel initiatives like awareness and acquisition? The good news is that today …
Match rates have emerged as a critical metric in people-based marketing. Brands view match rates as a fundamental, easy-to-calculate method for gauging an onboarder’s ability to find and recognize users within the advertiser’s audience data set, and advertisers routinely rely on them as a means of validating and comparing potential onboarding partners. Some have even …
Digital marketing and customer relationships are constantly evolving, and marketers looking for innovative strategies to distinguish themselves and provide genuine customer experiences can often feel overwhelmed with the proliferation of technology choices available.
Note: a version of this article previously appeared in Retail Dive. Dads always seem to get the short end of the stick, even on holidays. Case in point: Father’s Day gift spending, which trails about $10 billion behind the pace set by Mother’s Day spending, according to the National Retail Federation. Even so, Father’s Day …
What brands want and what their customers want are two very different things. “Every brand says ‘We’re customer-obsessed.’ What does it really mean, though? What does it mean to say ‘I want to know the customer so intimately that I can serve their needs at a deep, meaningful level’?” asked Forrester vice president and principal …
The relationship between brands and customers continues to grow closer… and more complex. Make no mistake: Your customers want to hear from you, and they want to engage on a more personal basis. But their expectations for meaningful, contextually relevant interactions have never been higher — and if your brand doesn’t consistently meet or exceed …
Note: a version of this article previously appeared in The Drum. Months after the panicked scurry to come into compliance with the European Union’s General Data Protection Regulation effectively froze many marketers’ data-driven strategies, the true impact of the regulation on consumers and companies is coming into focus… and it’s much more promising than some …
You think omnichannel marketing is challenging now? You haven’t seen anything yet. According to Cisco’s annual Visual Networking Index, the average American is on pace to own about 13 connected or networked devices by 2022 as wearables, AI-powered speakers, interactive televisions and smart home products will become fixtures of everyday life. And consumers are going …
If you’re not putting your first-party data first in 2019, then your brand is coming in dead last.