Too early to start talking about the holidays? For retailers, this is certainly not the case. Holiday sales revenues are critical: the holiday season accounts for more than 18% of the industry’s annual sales revenue in the U.S. And because consumers have come to depend on the convenience of Internet shopping during the busiest time …
Programmatic advertising continues to rapidly gain adoption around the world as the industry seeks more efficient methods of buying and selling digital inventory. In the U.S., programmatic accounts for 67% of all spending on digital display ads, and worldwide, a total of [tweetable]$64.6 billion will be invested in programmatic display ads in 2017.[/tweetable] However, while …
Digital marketers today are operating in a drastically different landscape from what they encountered 10 years ago. The best, most successful digital marketers know the importance of agility when it comes to engaging today’s fast-moving, always-on consumers. And while these 10 facts certainly don’t paint the full picture, they’re worth knowing for any marketer who …
World Emoji Day 2016 took place on Sunday, July 17, proving that these digital symbols have earned their place along side celebrations such as National Ice Cream Day and International Fun at Work Day. In its second consecutive year, World Emoji Day was welcomed by creative participation from global brands. For example, money-sharing app Venmo …
Wasted spend is a real problem for digital advertisers everywhere, and one that they will likely grapple with for years to come. [tweetable]Marketers will spend $68 billion globally on digital advertising in 2016[/tweetable] and as that number keeps growing, they will be further pressed to prove a return on those investments. There are four key …
For advertisers, even the most brilliant creative and data-driven marketing strategies can’t alleviate the nagging feeling in the back of their minds. The reality of ad waste is still a top concern, especially in digital media, the fastest growing channel. Advertisers are expected to spend over $380 billion on digital ads in 2020 and those …
Marketers don’t want strategies that simply get the job done. They want an approach that consistently delivers positive results and a better return on their investments – a reasonable assumption. And today, there is a group of advertisers who know what works best. So, what do some marketers know that others don’t? The answer is …
Products alone have lost their authority in the purchasing process. Today, consumers are obsessed with experiences. Buying decisions involve not only multiple devices and platforms, but also extremely high expectations on the part of consumers. And “seamlessness” tops the list as far as customer demands are concerned. In fact, Accenture found 49% of consumers believe …
Advertisers today are investing rapidly in digital media. According to eMarketer, global digital ad spending will account for 45% of all ad spending by 2020. It makes sense, then, that as advertisers increase their focus on digital channels, they are under increased pressure to prove a return on their investments. In other words, digital advertising …
In the fast-changing world of digital marketing, one thing remains constant: consumers leave marketers stumped. In 2016, this reality is no different, and advertisers have the choice to either adapt or fall behind, throwing millions of dollars at customers who just aren’t listening. So who are these elusive consumers, and how can marketers enhance their …