Customer Experience: A Do-or-Die Battle for Every Brand

Forrester CEO George Colony opened the recent 2017 CXNYC Forum in New York City by issuing a startling challenge to a room packed with marketers and CX pros from around the country. “All the companies you work for are slowly going out of business,” Colony warned. “There is an existential challenge to all of us …

One More Big Idea from Mary Meeker’s 2017 Internet Trends Report (3 of 3)

In keeping with its mission to help brands connect with customers at every critical moment, Signal has distilled venture capitalist Mary Meeker’s recent 2017 review of internet trends into a few big ideas for marketers. You can read about our first big idea here: Customer Conversations Beyond the Keyboard. Our second’s here: The Intersection of …

How to Build Brand Infatuation with Your Customers

Everyone has a favorite brand — those go-to companies that we rely on again and again to find what we want and buy the things we need. We can’t even imagine living without them. Of course, we do business with many brands, not just our favorite ones. Sometimes we’re attracted by an ad or special …

The Signal Difference

Why Signal? Two reasons. 1. Get closer to your customers than ever before. Signal’s enterprise-wide customer identity solution enables you to: Recognize your customers at critical moments in the buyer journey. Understand their needs through a real-time view of the customer’s history with the brand. Engage them with relevant content and offers. Drive more value …

How to Lose a Customer in 3 Ways

Something about her caught your eye. She was a keeper. So you wooed her (ever so cleverly, of course, lest she get creeped out). You sent her a few messages, revealing your interest. You showed up in times of need, even offered suggestions she may have never considered. Eventually, you invited her to your place, …

Do You Value Customers for a Lifetime or the Life of a Campaign?

New coats in August, sandals in April: American marketing activity and consumer shopping behavior have long been dictated by the calendar. Marketers scheduled campaigns week by week to align with holidays, school schedules and other time-fixed events. But shopping has now joined TV and work in the land of time-shifted behavior. Consumer shopping habits have …

Why Customer Retention & Loyalty Matters More Than Ever Before

The retail apocalypse is upon us. Keeping the interest of today’s digitally inclined consumers has become an Amazonian task for brands across all verticals, of course. Customers expect easy, immediate and seamless experiences at every touchpoint. If brands don’t deliver, customers are quick to jump ship — and this leaves many marketers up a creek. …

Why Third-Party Data Can’t Reduce Churn and Build Customer Profitability

If your brand is having trouble with customer churn and profitability, it could be because you’ve been relying too heavily on third-party data for your digital campaign targeting. Certainly, third-party data is necessary when your email or ad campaign goal is new customer acquisition. But the cost per acquisition is so high in many industries …

Customer Retention & Loyalty vs. Acquisition Strategies

Why the Focus on Customer Acquisition Has Left CMOs — and Customers — Unsatisfied Marketers could learn a lesson from eHarmony when it comes to (customer) relationships: new relationships are important, but what really matters is lasting relationships. New research by The CMO Club, in partnership with Signal, drives this point home. The survey, “Why …