Cross-Channel Customer Recognition Adds Zoom to Auto Marketing

The JD Power Automotive Marketing Roundtable brought leading industry executives, automakers, auto part manufacturers, dealers, and agencies to Las Vegas last week. We’re thrilled to be the technology solution enabling people-based marketing across the many channels in the customer path to purchase for many of the brands at this major industry event. On Wednesday, Signal’s …

Achieving People-Based Marketing in an Age of Walled Gardens

Recently Signal’s EMEA team held a workshop at London’s Royal Opera House, which delved into marketers’ latest mission: personalising and co-ordinating the experiences of always-on customers at scale. Brand marketers and publishers joined Econsultancy, leading publisher Time Out, Signal Founder and Chief Revenue Officer Marc Kiven, and myself for an exploration of the marketing industry’s …

Conference Hacking: 10 Ways to Get More Out of Going to Events

Attending industry events doesn’t come cheap, and it can be easy for a three-day conference to pass by in a blur of panels and name tags. But if you take a few key steps before you arrive at the hotel ballroom or convention center, conferences can be hugely rewarding and highly valuable. A bit of …

Signal Founders Honored at EY Entrepreneur of the Year Reception

This week, Signal founders Marc Kiven, Mike Sands, and Eric Lunt were honored at the EY (Ernst & Young) Entrepreneur of the Year Finalists Reception. The theme of the evening was inspiration, as the event honored the inspiring entrepreneurship of the 31 award finalists selected from hundreds of applicants in the Midwest. The finalists “are …

Signal’s Founders Named Finalists for EY’s Entrepreneur of the Year

This week, EY (Ernst & Young) announced that Signal founders Marc Kiven, Mike Sands, and Eric Lunt are finalists for its prestigious Entrepreneur of the Year award. This honor recognizes the groundbreaking work that our founders are doing to grow a leading technology company, support Chicago’s entrepreneurial community, and serve our clients with technology that …

Exception Handling in Node.js

A few months ago I began working on one of our backend Node.js applications. The application in question was not as stable as we needed it to be, and as I began to talk with former colleagues at another company I found that this is a common experience with Node.js apps. I was not alone. …

Startup Grind Chicago to Feature Signal Founder Marc Kiven

Startup Grind is a community aimed at inspiring and connecting entrepreneurs, and with a presence in over 150 cities and 65 countries, it has attracted some of the best and brightest minds the world over. Leaders from Google to Indiegogo to Threadless have all participated in Startup Grind’s events to help budding entrepreneurs achieve success. …

Join the Signal Webinar: How to Prepare for a Cross-Channel Future

A whopping 65% of CMOs are expected to spend more money on marketing technology this year. Marketers are already knee-deep in a dizzying array of tools, averaging at least twelve different vendors in their technology stacks and many enterprise companies claiming thirty or more. In our constantly evolving ecosystem, this has become the norm. But …

Signal wins Global Innovator Award

On Monday night, Signal had the honor of receiving the Global Innovator Award from World Business Chicago and Chicago Sister Cities International. The award recognizes Signal’s industry-changing technological innovations and our rapid worldwide expansion. This video, courtesy of World Business Chicago and Chicago Sister Cities International, shows what drives us at Signal: The award was …