In the New Year, as marketers fine tune their marketing strategies around known customers and their actual behaviors, more awareness of the challenges associated with these people-based marketing strategies will surface. Marketers now understand that the tactics and platforms of years past cannot all identify and keep up with today’s on-the-go consumer or deliver on …
Yesterday we shared our new infographic on the rise of ad blocking. Today we continue our exploration into the phenomenon that is reshaping the relationship between publishers, advertisers, and consumers—and which will likely demand new methods of delivering ads and reaching customers. Here’s a look at why consumers are turning to ad blockers, and what …
For many Internet users, closing a pop-up ad is virtually instinctive at this point, and more and more people are taking the extra step of downloading ad-blocking software to their computers. With ad-blocking software installed, display and pop-up ads are prevented from being served, and users are free to surf the Internet without watching thirty-second …
Today, Signal announced the results of a study that found 80% of digital publishers say they need better data-driven capabilities to help advertisers target customized audiences at scale. The study, conducted by Econsultancy and Signal, reflects the fierce level of competition for ad spend in the publishing industry, and the pressure that publishers feel to …
Last week, Signal and Econsultancy released the results of a survey of 300 marketers, exploring how marketers with strong ROI leverage data to elevate campaign performance. The key finding? 81% of them are making good use of their first-party data. After years of buying third-party data, marketers are finally focused on getting more value from …
Signal’s new global survey, “Preparing for Cross-Channel Success: Solving the Identity Puzzle,” is overflowing with insights on the challenges and opportunities facing modern marketers as they attempt to keep up with their customers. Nine in ten marketers consider a single customer view important or essential to their success, but only 6% have an adequate single view …
Addressable TV just might change the way we see commercials forever. As more cable operators give marketers the ability to send specific ads to specific audiences, suddenly narrow-casting on TV is here. And that creates some very interesting possibilities for creative marketers. Check out the infographic below to learn more about addressable TV, how it …
A truly panoramic view of the customer has long been a marketer’s dream: understanding the different touchpoints the consumer has experienced during the customer journey, and being in the right place with the right message to continue the conversation. Marketers can’t be successful in creating seamless customer experiences without the ability to unify their customer …
Complexity has become the norm for enterprise marketers, who now juggle an average of 12 different toolsets, according to an illuminating new study from Winterberry Group. “Complicated” is an understatement for the nearly 10% of marketers who regularly work with a staggering 31 or more tools. The problem isn’t just the number of tools, though: …
Marketers have more technology than they’ve ever had, but they still aren’t where they want to be: delivering the right message at the right time to the right customer. That’s why Signal surveyed 281 brand and agency marketers from 16 industry verticals, to explore the challenges they face in achieving their cross-channel marketing goals. This is a huge opportunity: Brands and …