The relationship between brands and customers continues to grow closer… and more complex. Make no mistake: Your customers want to hear from you, and they want to engage on a more personal basis. But their expectations for meaningful, contextually relevant interactions have never been higher — and if your brand doesn’t consistently meet or exceed …
Identity resolution is the essence of superior customer engagement. Brands must know who consumers are and how they’ve navigated the path to purchase in order to deliver the individualized, contextually relevant experiences they demand. And that presents a significant challenge when a visitor to your brand’s site isn’t logged in. “A lot of brands don’t …
If you’re not putting your first-party data first in 2019, then your brand is coming in dead last.
The following is a transcript of Signal CEO Mike Sands’ keynote presentation at AdExchanger’s Industry Preview 2019 conference. It has been lightly edited and condensed for clarity. Identity: The Future of Real-Time Engagement in the Age of Going Direct [Forrester analyst Joanna O’Connell] and I were catching up in the back, and I’m like, “Boy, …
Data onboarding and activation extend customer engagement beyond basic targeting and remarketing use cases, enabling real-time content personalization that boosts both loyalty and revenue. But onboarding approaches vary greatly from one identity vendor to another — and those disparities can make the difference between delivering the right message at the right place at the right …
Increasingly, retailers are focusing on individualization to meet and exceed the expectations of the always-on, omnichannel consumer. But individualization’s true innovators are using identity resolution technologies as the foundation of their customer engagement strategies, including paid media. This webinar will deliver actionable steps to progress your retail brand’s marketing efforts from segmentation to individualization. Learn …
The General Data Protection Regulation (GDPR) goes into effect May 25, 2018 and is bringing a heightened level of scrutiny to the rules of customer engagement for brands on both sides of the Atlantic. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions …
Today’s consumers expect exactly what they want, the moment they want it — and brands must keep pace. Hindsight is 20/20; however, basing future interactions solely on a customer’s past behaviors is short-sighted. Brands must recognize their customers in real-time across all touchpoints and continuously understand their needs to exceed expectations. Continuous identity is the …
Why Signal? Two reasons. 1. Get closer to your customers than ever before. Signal’s enterprise-wide customer identity solution enables you to: Recognize your customers at critical moments in the buyer journey. Understand their needs through a real-time view of the customer’s history with the brand. Engage them with relevant content and offers. Drive more value …
What is Signal’s perspective on identity? Hear from CEO and co-founder Mike Sands, Chief Strategy Officer and founder Marc Kiven, CRO Neil Joyce and Jamie Williams, VP of Global Strategic Accounts. An identity solution must support consistency and continuity. Brands that want to be customer-centric must be able to recognize their customers consistently across platforms …