A whopping 65% of CMOs are expected to spend more money on marketing technology this year. Marketers are already knee-deep in a dizzying array of tools, averaging at least twelve different vendors in their technology stacks and many enterprise companies claiming thirty or more. In our constantly evolving ecosystem, this has become the norm. But the question remains: What technology should you buy and what should you prioritize when building your own marketing stack?
This question is explored by the Winterberry Group and IAB through an independent study, co-sponsored by Signal, in the report “Marketing Data Technology: Cutting Through the Complexity.” New research with executive-level marketers finds that marketers are split right down the middle; it’s 50/50 between suite and best-of-breed solutions.
However, no matter how you build your stack, the key challenge for marketers remain:
- How do you prepare for a cross-channel future?
- What action steps can you take to integrate your stack and set your team up for success in achieving the elusive goal of a seamless customer experience, in real time across all devices?
Join us for our upcoming webinar featuring marketing expert Jonathan Margulies of the Winterberry Group to learn what marketers can do to align their technology and data investments with their cross-channel marketing goals.
Jonathan will share the key findings of their latest white paper, presenting us with an eye-opening view into the current ecosystem and its present challenges. Joe Stanhope, SVP of Marketing at Signal and former Forrester Analyst, will follow up with an action plan to enable marketers to overcome technical obstacles and achieve their cross-channel objectives. Attendees will leave with a list of steps they can take away to prepare for success.
The webinar is coming soon — this Thursday — so register now!
Originally published January 26, 2015