Infographic: Why a Single Customer View is Vital for Marketers

A truly panoramic view of the customer has long been a marketer’s dream: understanding the different touchpoints the consumer has experienced during the customer journey, and being in the right place with the right message to continue the conversation.

Marketers can’t be successful in creating seamless customer experiences without the ability to unify their customer data across devices and channels. The single customer view goes beyond the browser, enabling marketers to understand what’s working across channels and put the right mix of marketing in front of each customer.

Check out our infographic below, which tells the story of the data fragmentation problem facing marketers, and how a single view of the customer solution—like Signal’s just-announced Unified Customer View—can help them solve it.

Originally published February 11, 2015

Laurel Wamsley

Laurel Wamsley was the Marketing and Communications Manager at Signal, and the editor of Signal's blogs. She worked previously at the University of Chicago, Rackspace, and NPR.

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