Customer Intelligence Platform
Unlock the Power of Your First Party Data
Signal’s platform enables brands to use the data they already own to more accurately understand the customer journey to personalize marketing messages and transform insight into business value. Signal leverages real time data collection, hosts and maintains a dynamic brand identity graph and unifies profiles to enrich customer knowledge and open up new opportunities for brand engagements.
How It Works
Signal’s Customer Intelligence Platform instantaneously integrates your customer data from across the enterprise — building your strategic data asset from a variety of offline and online sources at a rate of 50 milliseconds from collection to connection. Your asset evolves continuously as Signal receives and processes 50 billion signals each day, aggregating data from touchpoints including CRM files, tags, APIs and SDKs, with no data loss or time wasted from unnecessary batch uploading.
Because customers move quickly across devices and channels, brands encounter a proliferation of disconnected and anonymous profiles. Leveraging a persistent identifier, Signal connects the attributes of a single customer into an individual live profile store, creating a holistic, deterministic and pure view of each customer through an identity graph.
Brands choose whether to connect their customers’ digital profiles to internal analytics tools, external data and media partners (or the combination of endpoints that fits their business needs), synchronizing profiles to activation channels to continuously recognize customers. Brands can identify and connect to individual customers on previously unknown devices, or through global activation partners to extend the reach of the identity graph.
Platform Capabilities
Tag Management
First-party data collection and integration through highly flexible and customizable tag deployed on a brand’s owned and operated websites.
Data Collection
API-enabled data collection supporting mobile SDKs and server-to-server integrations. Data onboarding to build brand identity graph.
Rules Engine
Create rules based on customer actions such as form submissions, items in cart, or visits to site, to trigger data collection and automatic audience segmentation. Unify data around a persistent customer identifier.
Data Distribution
Endpoint connectivity via integrations with social ad networks, DSPs, analytics and optimization partners. Ability to deliver raw data feed of log files back to brand.