Onboarding & Activation
Get marketing in the moment.
The speed at which you onboard and activate customer data makes the difference between delivering experiences customers want — or outdated and irrelevant messages they want to ignore. Signal’s continuous onboarding and real-time media activation allows you to target the right people at the right time, reducing ad waste while dramatically increasing the relevance of your advertising.
Retention & Loyalty
Power intelligent interactions with your most valuable audience–your existing customers. Drive repeat purchases by precisely reaching and reactivating lapsed customers.
BLOG
Data Onboarding Explained
Is your marketing 1:1, or one-and-done? Why most onboarding vendors are wasting time and money
Suppression
Sometimes, less is more. Engage the right customers at the right moments while suppressing duplicate and outdated audiences — optimizing engagement and your ad spend.
BLOG
Suppression Explained
Risks of activating media to restricted customers and snail-paced data onboarding dooms marketing.
How Onboarding Works with Signal
Upload
Offline customer data, e.g. from a CRM or ESP, is ingested via file upload or API integration.
Match
Offline data is matched to online IDs in a brand’s first-party ID graph to create customer profiles.
Activate
Pick the destination where your profiles will be activated, such as a DSP or social media ad platform. Signal will refresh your segments at one or multiple end points as audience data evolves.
Activation Destinations:
Onboarding & Activation Resources
LONG READ
Data Onboarding 101
What is data onboarding? Start here for the basics.
GUIDE
Signal vs. LiveRamp
How Signal’s solution compares to first-generation onboarders.
EBOOK
Buyer’s Guide to Data Onboarding
Learn the key technical capabilities that impact onboarding effectiveness and the top questions to ask when evaluating vendors.