Onboarding & Activation

Get marketing in the moment.

    The speed at which you onboard and activate customer data makes the difference between delivering experiences customers want — or outdated and irrelevant messages they want to ignore. Signal’s continuous onboarding and real-time media activation allows you to target the right people at the right time, reducing ad waste while dramatically increasing the relevance of your advertising.

    man going through scannerRetention & Loyalty

    Power intelligent interactions with your most valuable audience–your existing customers. Drive repeat purchases by precisely reaching and reactivating lapsed customers.


    Data Onboarding Explained

    Is your marketing 1:1, or one-and-done? Why most onboarding vendors are wasting time and money


    Sometimes, less is more. Engage the right customers at the right moments while suppressing duplicate and outdated audiences — optimizing engagement and your ad spend.


    Suppression Explained

    Risks of activating media to restricted customers and snail-paced data onboarding dooms marketing.

    How Onboarding Works with Signal





    Offline customer data, e.g. from a CRM or ESP, is ingested via file upload or API integration.




    Offline data is matched to online IDs in a brand’s first-party ID graph to create customer profiles.




    Pick the destination where your profiles will be activated, such as a DSP or social media ad platform. Signal will refresh your segments at one or multiple end points as audience data evolves.

    Activation Destinations:

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    Onboarding & Activation Resources


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    Data Onboarding 101

    What is data onboarding? Start here for the basics.


    Signal vs. LiveRamp

    How Signal’s solution compares to first-generation onboarders.


    Buyer’s Guide to Data Onboarding

    Learn the key technical capabilities that impact onboarding effectiveness and the top questions to ask when evaluating vendors.

    Activate millions in minutes.

    Let's Go