Sierra is CFO at Signal, overseeing the HR, Finance and Legal departments which she leads with a passion for using data to drive business decisions. Sierra brings more than a decade of experience leading operations for early stage and private companies and is intimately familiar with all stages of company growth. Prior to Signal, she served as COO and Head of Finance at Curiosity.com and VP of Operations at Pear, a Division of CustomInk, where she was key member of the leadership teams. As SVP of Finance at Sittercity, she played a critical role in all of the $20+ million company’s fundraising and M&A activities. Sierra holds a B.S. in Accounting from the University of Illinois and is a Certified Management Accountant.