TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal

Combined solution will help marketers create more personalized customer experiences CHICAGO, IL – Aug. 17, 2020 – As today’s digitally savvy consumers expect more relevant and tailored marketing experiences, TransUnion (NYSE: TRU) is joining forces with Signal, a Chicago-based technology company, to expand its capabilities. Signal’s solutions are grounded in real-time data collection and its …

Signal Launches Real-Time Data Onboarding and Identity Resolution

Industry’s Fastest Data Onboarding Platform Enables Marketers to Move at the Speed of Customers, in the Moment CHICAGO, IL – July 17, 2019 – Signal (www.signal.co), the leading provider of customer data onboarding and identity resolution, today announced the first digital marketing platform capable of performing data onboarding and onsite identity resolution in real time. …

Lisa Weinstein Appointed as New President and CEO of Signal

CHICAGO, May 30, 2019 — Signal, the leading SaaS provider of data onboarding and real-time identity resolution, today announced that Lisa Weinstein has joined the company as President and Chief Executive Officer. Weinstein will be based in Signal’s Chicago headquarters and will succeed Mike Sands, who will become Executive Chairman and remain an officer of …

Signal’s 2019 Predictions: Marketers Move from Digital-First to Data-First

CHICAGO, IL, December 17, 2018 — As customer engagement evolves, marketing decision makers can no longer depend on experience, intuition and secondhand information to illuminate the path forward. Brand success in 2019 and beyond means advancing from a digital-first philosophy to a data-first mindset that encompasses the customer journey in its totality, says Signal (www.signal.co), …

Signal, Flashtalking Extend Identity Solution to People-Based Ad Platform

CHICAGO and NEW YORK, December 12, 2018 — Signal (www.signal.co), the leading provider of real-time customer data onboarding and identity resolution, and Flashtalking (www.flashtalking.com), a global independent ad serving and ad management platform, today announced a strategic integration that extends Signal’s Customer Identity Solution to Flashtalking’s independent ad serving and creative analytics capabilities. The partnership …

Signal and Selligent Marketing Cloud Enter Partnership

REDWOOD CITY, CA and CHICAGO, IL — October 16, 2018 — Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the market-leading data onboarding and customer identity resolution provider, today announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution …

Signal to Host Data Onboarding and Activation Webinar

CHICAGO, OCTOBER 11, 2018 — Signal, the leading provider of data onboarding and real-time customer identity resolution across all devices and channels, will host a guest speaker from Forrester Research as well as a leading Signal client for an October 11, 2018 webinar addressing one of the digital marketing industry’s pressing topics: customer data onboarding. …