BrightTag Announces Global Leadership in Helping Brands Connect Cross-Channel Customer Data in Real Time

In Q4, more than 1,000 new brands adopted BrightTag’s patented technology platform to maximize the value of their first-party marketing data

CHICAGO – Jan. 5, 2014 – BrightTag, a global leader in real-time cloud-based marketing technologies, today announced unprecedented adoption of its patented technology platform, with a growing number of top brands from around the world signing on to address their tag management and cross-channel data needs.

“The rapid growth of the BrightTag Fuse™ platform across many of the world’s most well-known global brands is driven by the accelerating need for marketers to connect customer data across channels and partners in real time,” said Mike Sands, President and CEO, BrightTag. “We are helping these marketers create their own ecosystems based on first-party data that plugs instantly into every media channel and analytics solution.”

With BrightTag Fuse™, brands and their agencies are able to utilize BrightTag’s patented cloud-based universal ID technology that seamlessly captures and links customer interactions and behaviors across channels – including websites, mobile apps, social media, email, display ads, point-of-sale, CRM, call centers, kiosks and more. BrightTag Fuse™ then transforms those behaviors into actions and delivers that data in real time to integrated partners through cloud-based APIs.

“BrightTag is rebuilding marketing data from the ground up,” Sands said. “Our unique real-time cross-channel data connectivity solves a critical problem faced by marketers around the world who are struggling to engage customers consistently across today’s fragmented landscape.”

With consumers shifting constantly between online and real-world interactions on multiple devices, marketers face real technical challenges in connecting the dots. BrightTag’s technology helps marketers identify customer behaviors across channels and integrates this data with the media and analytics solutions they already use.

“Brands need to seamlessly connect with their customers in real time throughout the day, but those customers are moving between devices and channels, taking action faster than most marketers can respond,” Sands said. “We bridge the gap between channels by pushing customer actions directly into partner systems and tying this data together with a truly universal customer ID.”

About BrightTag

BrightTag is a global leader in real-time cloud-based marketing technologies, powering thousands of brands and agencies. BrightTag empowers its clients to collect, connect and take smarter action on cross-channel customer data in real time, from websites and beyond – including mobile, social, email, ads, point-of-sale, CRM, call centers, kiosks and more. This enables brand marketers and agencies to deliver smarter, more relevant cross-channel marketing that improves engagement, conversion and loyalty. BrightTag’s platform facilitates billions of requests monthly, supporting top brands that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. For more information, visit

Originally published January 05, 2014

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