BrightTag Earns eTail’s Rising Star Award

Multi-channel Internet retailing conference honors Chicago-based technology company

CHICAGO, July 12, 2012 — BrightTag (, the leading tag management company for the Internet Retailer Top 100, was recently honored with the eTail “Rising Star Start-Up Technology” award for its innovative approach to tag management and data distribution.

As a technology platform provider for the digital marketing industry, BrightTag provides a data-centric tag management solution to help website owners simplify how they integrate third-party marketing and analytics services into their sites and mobile applications.

“We’ve put a large emphasis on helping retailers improve how they collect and share their website and e-commerce data by simplifying the tag management process,” said Mike Sands, BrightTag CEO. “BrightTag ONE offers greater agility, improved site performance and faster speed to market to enable retailers to provide a superior online user experience while taking control of one of their most valuable assets … their own data.”

After receiving more than 100 nominations for the “Rising Star Start-Up Technology” category, BrightTag was selected as a 2012 winner. This honor adds to the accolades recently earned by BrightTag, including a pair of top honors at the first annual Moxie Awards—honoring Chicago’s most innovative digital companies—including “Startup of the Year” and “Best B2B Startup.” In 2011, BrightTag was included in the 50 most innovative technology companies and the FASTech50 by VentureWire and an independent board of review at Dow Jones.

To learn more about how BrightTag and the BrightTag ONE integration platform can improve website data collection, contact us to request a demo of BrightTag ONE.

Originally published July 12, 2012

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