BrightTag Highlights its Latest Solutions at Internet Retailer Conference and Exhibition and Outlines Three Tips Major Brands Use to Drive Online Success

CHICAGO – June 4, 2013 – BrightTag, the world’s most widely used enterprise tag management platform, today announced its participation in the Internet Retailer Conference and Exhibition (IRCE) 2013, June 4-7, 2013, in Chicago, IL. BrightTag is a proven partner helping hundreds of the most demanding brands take the complexity out of tag management and omni-channel customer data integration. Clients from around the world use BrightTag to drive site performance, free-up marketing and analytics teams from IT cycles and make more effective marketing decisions.

At IRCE 2013, BrightTag will showcase its industry-leading products including BrightTag Tag Management and BrightTag FUSE™, its omni-channel data integration platform. BrightTag’s team of highly experienced marketing and analytics experts will be onsite to offer event attendees consultative advice on how to drive their business with better data.

“We’re excited to be exhibiting at IRCE 2013 showcasing BrightTag solutions to help marketers unleash the power of their data through our world-leading tag management and breakthrough omni-channel data integration platform,” said Mike Sands, CEO of BrightTag. “Our goal is to drive ROI across the entire enterprise; from marketing and analytics to IT, using proven techniques that improve sales conversion, drive site performance, improve lead generation and increase return on marketing spend.”

In the spirit of partnership with IRCE 2013, BrightTag outlines three tips for driving online results with more information available to attendees:

  • Embrace Your Customer’s Multi-Device World – With the web no longer constrained to the desktop, getting started on a path to omni-channel success can seem daunting to most brands. A good place to start is by embracing mobile. Mobile data is often kept in isolation, but tied together with a website and other channels, mobile insights lead to powerful cross-channel marketing opportunities. Select technology for mobile data integration that is designed from the ground up to meet the demands of this environment where bandwidth is constrained but customer insights are not.
  • Take Data Quality Seriously – Often overlooked, a minimum of three to five-percent of all data is lost when tied to traditional tags. That means three to five-percent of conversions, insights and intent signals can be lost every day. Consider removing tag errors at the source and implement a solution that leverages the cloud instead to improve data quality. Many organizations use cloud based systems like DropBox and iCloud for piece of mind, but do not consider the possibility, and the potential, of using the cloud to improve site data performance.
  • Think Real-Time With Your Data Strategy – Technology is driving marketing tools toward next action marketing. Real-time bidding, dynamic creative and real-time merchandising engines are all being used with many more innovations on the way. It is not enough to have a data strategy that unifies the customer view only in an offline data warehouse when marketing technology, and the customer, move so much faster. Resolve in 2013 to start down a path to real-time data integration and to get there before the competition does.

“We look forward to talking to event attendees about these insights and learning from them in regards to how they are approaching their tag management and omni-channel data integration strategies,” said Sands.

BrightTag will be at booth #940 at IRCE 2013 at McCormick Place West in Chicago, June 4-6.

About BrightTag
BrightTag is the world’s most widely used enterprise tag management solution, powering 500+ leading brands and agencies worldwide. BrightTag gives marketing, agency and analytics teams autonomy from IT cycles, accelerates the launch of new partners/campaigns and significantly improves site performance. Through a Bright(er) approach to Tag Management and Omni-Channel data integration, BrightTag empowers brands to collect, connect and synchronize cross-channel customer data in real-time, from websites and beyond, including mobile, email, ads, point-of-sale, CRM, call center, kiosks and more, enabling brands to deliver smarter, more relevant Omni-Channel marketing experiences that improve engagement, conversion and loyalty. BrightTag’s award-winning solutions facilitate billions of requests across the globe, supporting top brands with over $1.5 trillion in commerce, including Allstate, Crate & Barrel, Starwood Hotels and Resorts, jetBlue Airways, and many more.

For more information, visit us on the Web at, follow us on Twitter @BrightTag, like us on Facebook at and discover a Bright(er) approach.

Originally published June 04, 2013

Subscribe for Updates