NEW YORK, NY – July 23, 2012 – The Council For Accountable Advertising, an industry body comprised of best-of-breed advertising technology companies, announced today the induction of BrightTag, Maxifier, and ReTargeter into its ranks.
BrightTag is a tag management solution that helps marketers and web analysts make online data instantly useful; Maxifier is the global leader in inventory revenue management technology; and ReTargeter is a full-service display advertising platform specializing in audience targeting and retargeting. All have met strict admission criteria, including demonstrating widespread marketplace adoption of their technologies as well as having made a significant impact on their customers’ businesses.
“We’re very excited to be involved in an organization that sets such a high bar of accountability for its members,” said Arjun Dev Arora, Founder and CEO of ReTargeter, “because ultimately it will be these kinds of initiatives that will help the industry evolve and adapt to an ever-changing marketplace.”
As members, BrightTag, Maxifier, and ReTargeter have pledged to work with the Council toward standardization and interoperability with other Council companies. “Our membership in the Council for Accountable Advertising empowers BrightTag to put forth the very latest in technology for the betterment of the entire industry,” said Marc Kiven, Founder and CRO, BrightTag.
The Council is also committed to increasing transparency and educating of customers about the complex and ever-evolving advertising technology industry.
“Education, insight and demystifying the ecosystem are essential to help drive the adoption of technologies in the marketplace,” said Denise Colella, CRO of Maxifier.
“Like all Council companies, BrightTag, Maxifier, and ReTargeter have created superior technologies that have demonstrated real value for their customers,” Stephen Messer, Chairman of the Council For Accountable Advertising said of the newest members. “We look forward to their invaluable contributions to Council initiatives and to the industry as a whole.”
About The Council for Accountable Advertising
The Council for Accountable Advertising was formed in March 2011 with three founding companies – Collective[i], MediaMath and TARGUSinfo, a Neustar company – in an effort to clarify the confusion that exists in the ad tech market. The Council has a host of initiatives designed to protect clients from sub-standard practices and, at the same time, remove some of the complexity around adoption of cutting edge technology. Member companies include Admeld, AdSafe, AudienceScience, eXelate, INVISION, Inc., Mediaocean, Peer39, Solve Media, and Videology. The Council’s Research Committee is led by Joanna O’Connell of Forrester Research and Colin Gillis of BGC Financial. The Council’s Academic Committee is led by Evan Korth, co-founder of hackNY and a professor at NYU.
For more information, please visit councilinsider.com.
Originally published July 23, 2012