The Global Data Bank (GDB), a Brazil-based first-party data platform, announces significant momentum and acceptance, becoming the largest first-party data platform in the country, as advertisers and media buyers experience superior campaign performance and exponential return on addressable media efforts.
The GDB was created to enable marketers to take control of their first-party data and match online insights against offline information in real time, creating better audience segments and targeting opportunities. Because first-party data takes the guesswork out of digital media, GDB clients have experienced a significant improvement in campaign performance and reduction in advertising costs compared to pure targeting with third-party data.
Launched less than a year ago, the company is already reporting notable growth and business milestones. The company has:
- Grown to the largest first-party data platform in the country, with 52 clients (data bank members) covering a range of industries such as Auto, Banking, Credit, Real Estate, Retail, and Consumer Goods.
- Powered precision ad targeting for more than 120 brands.
- Helped customers execute better-performing campaigns, resulting in an efficiency increase of nearly 10 times over standard programmatic display ads, based on 3.2 times higher results against KPI’s and 2/3 reduction of average cost of data purchase.
- Matched over 30 million online to offline individuals against a base of over 98 million Brazilians.
“Media buyers and advertisers in Brazil are seeing increased value and improved results by using their own data, rather than expensive, generic third-party data, for media targeting. GDB looks forward to continued success as more marketers realize the benefits of addressable media solutions, especially as digital ad spending in the country is expected to increase 17%, reaching $3.56 billion by the end of 2016,” said John deTar, Founder of GDB.
GDB is powered by Signal, a global leader in real-time people-based marketing. Signal collects first-party data from any channel and uploads it into the GDB platform, a process that happens instantaneously while other solutions can take days or even weeks. The data is then matched to cross-device customer profiles that are leveraged for real-time media activation.
“We are excited to power GDB and help advertisers in Brazil experience the benefits of first-party data and an addressable approach,” said Marc Kiven, founder and CRO, Signal. “Cross-channel capabilities and the power to activate media in real-time are critical to the success of GDB’s customers, as the best way to increase the effectiveness of advertising is by leveraging the freshest data possible.”
About The Global Data Bank
The Global Data Bank (GDB) was created and operates to provide marketers full control of their data in a secure and organized platform. It fundamentally reduces the tech stack and tech costs associated with data while maximizing the value across all forms of online and offline advertising. The platform creates economies of scale for all participants and higher results for the marketers.
Signal is a global leader in real-time people-based marketing. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition.
Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.
Signal has been recognized with numerous awards and honors, including being named the third-fastest growing software company in the country, and the 51st-fastest growing company overall, on the 2015 Inc. 5000 list. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.