People-based Marketing Leader Signal Raises $30 Million in Funding Led by I2A

Signal, the global leader in real-time, people-based marketing technology, today announced that it has raised $30M in Series E funding.  I2A led the round with participation from other major investors, including Pritzker Group Venture Capital, Baird Capital, EPIC Ventures, and Silicon Valley Bank.

Signal will use the proceeds to further accelerate and expand its technology platform and organization globally to take advantage of the strong and growing demand for addressable marketing solutions around the world.

“Today’s consumers are hyper-connected and moving across devices and channels faster than ever before.  Signal’s platform was built from scratch for the realities of our always-on world, where brands and agencies need new approaches to help them connect with real people in more meaningful ways,” said Kapil Chaudhary, Managing Partner, I2A. “It’s exciting to see how rapid adoption of Signal’s platform globally is driving impressive growth with both current and new customers.”

With a total of over $70 million in funding to date, Signal has evolved into one of the fastest growing software companies in the US.  Underscoring its proven business model, the company has experienced high double-digit growth since inception.  Signal has over 20,000 companies and brands actively using its platform in the US, APAC, EMEA, and South America, and across multiple verticals including retail, CPG, automotive, travel, entertainment and more.  The company’s impressive revenue trajectory made it the 3rd fastest growing software company in the latest Inc. 5000 rankings.

“Complexity and fragmentation across the digital marketing landscape has compounded since Signal was founded six years ago.  Most marketing technology operates in silos which hampers brands’ ability to connect their data to known users,” said Mike Sands, Signal CEO.  “Signal is the only solutions provider that delivers people-based marketing at scale through one open and agnostic platform that gives brands the foundation they need for reaching always addressable consumers in real time, anywhere they are.”

About Signal

Signal is a global leader in real-time people-based marketing. With one platform, Signal’s integrated technology combines data collection, persistent identification, data onboarding and media activation for real-time cross-channel engagement. By leveraging Signal’s platform, brands and publishers gain immediate knowledge of buyers, access to high quality audiences and a simplified activation process to engage consumers within minutes of recognition.

Today, Signal’s technology runs on more than 45,000 digital properties in 158 countries. The platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more.

Signal has been recognized with numerous awards and honors, including being named the third-fastest growing software company in the country, and the 51st-fastest growing company overall, on the 2015 Inc. 5000 list. Visit to learn more and follow Signal on LinkedIn and Twitter.

About I2A

I2A is a venture fund that has partnered with innovative companies in the digital space focused on becoming the next wave of successful leaders in their respective industries.

I2A’s investor base is comprised of successful entrepreneurs, executives and investors across multiple industries.  Our investor base enables I2A to both support our companies with capital across their life cycle (from seed to expansion stage) and help them access the talent and client and partner relationships that will further catalyze their growth.

Originally published June 07, 2016

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