CHICAGO, IL – Sept. 29, 2014 – Signal, the global leader in real-time, cross-channel marketing technology, today announced a strategic partnership with Tokyo-based transcosmos inc. for marketing its Open Data Platform in the ASEAN region.
Leveraging the success of Signal’s strategic partnership with Yahoo! JAPAN, transcosmos will market Signal’s patented technology to help clients collect, connect and activate their cross-channel data. transcosmos will distribute Signal to companies throughout the region in 2015. “Through our alliance with transcosmos, we are able to expand quickly in the ASEAN region,” said Marc Kiven, Signal’s Founder and Chief Revenue Officer.
“We’re truly excited to partner with Signal, whose patented technology and flagship product, Signal Fuse, has a proven track record in the U.S., Europe, and Japan,” said Hirofumi Inoue, Corporate Officer Sector Manager Digital Marketing Services Sector for transcosmos.
“transcosmos’s expertise in technology and marketing optimization throughout the entire Asia/Pacific region, combined with Signal’s patented, cross-channel marketing platform, will offer agencies and marketers across the region a powerful solution for improving consumer engagement, loyalty, and conversions,” said Tomo Yamazaki, Signal Senior Vice President, APAC.
“The fast-growing Asia/Pacific region offers enormous potential,” said Todd Chu, Signal Senior Vice President, Global Innovation. “Smartphone usage is exploding in the region and marketers need better ways of engaging with customers in timely and relevant ways across mobile, web and in-store channels.”
Signal is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize that data across all consumer touch points, and deliver it to any marketing or analytics endpoint – all in real time. The platform is ecosystem-neutral and helps data and marketing technologies work better together, driving increased engagement, loyalty and conversions.
Signal’s technology runs on more than 40,000 digital properties in 158 countries. Our platform facilitates billions of data requests monthly, supporting top brands around the world that generate more than $1.5 trillion in commerce, including Allstate, Audi, Crate & Barrel, JetBlue Airways, Starcom MediaVest Group, Starwood Hotels and Resorts, and many more. Visit www.signal.co to learn more and follow Signal on LinkedIn and Twitter.